The base of this videoart show is the intervention in commercial areas at the urban space, a privileged setting for the new artistic practices, recovering therefore their protagonist role as the mediator of the new needs of consume of the individual.  

So the city is converted for some days in a window shop and museum at the same time.  A museum that go out of its natural limit and a window shop that shows the last tendencies of the contemporary artistic creation, converted nowadays in a consumption need.  The audience of this event is not only the museum’s audience who knows that goes to a museum to see an artistic proposal.  The audience is all the transients  that moves through this places and without expecting finds in its daily travels a space with an innovative aesthetic which changes their perception of the quotidian.